YSL Y by Yves Saint Lauren

TOP:The first notes you smell
Aldehydes, Bergamot, Ginger, Mint and Lemon

MIDDLE:The heart of the perfume
Apple, Violet Leaf, Pineapple, Sage and Geranium

BASE:The notes that linger all day
Ambergris, Musk, Cedar, Balsam Fir, Incense and Vetiver

Yves Saint Laurent launches a new men's fragrance for Generation Y (those who were born in the 1980s and 1990s). The fragrance is named Y and is capturing the spirit of youth with the goal of offering a millennial generation something different.

"Y, the new masculine fragrance by Yves Saint Laurent. Inspired by the iconic Yves Saint Laurent white t-shirt and black jacket, this Eau De Toilette represents a balance between freshness and strength. Like a crisp white t-shirt, notes of bergamot, sage and ginger offer a sharp juicy freshness to challenge convention and exceed all expectations. At its base, soft notes of balsam fir, cedarwood and marine ambergris embody the subtle power of a tailored black jacket that is refined, chic and surprisingly powerful. An authentic and bold creation; masculinity re-defined. Everything starts with a Why. #THATSY"

Top notes: white aldehydes, bergamot, ginger
Heart: sage, geranium absolute, violet leaf
Base: ambergris, incense, fir balsam, cedar, musk

Hip-hop musician Loyle Carner, sculptor David Alexander Flin and artificial intelligence researcher Alexandre Robicquet were selected as the faces of the advertising campaign.

The fragrance is available as a 60 and 100 ml Eau de Toilette.